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Scott B
Comfortable, lightweight, and nice looking. Love the waterproof as I play early morning rounds.
LUX HYBRID
The Brand
The People
The Stories
The All Day Knit 3 was designed for your active lifestyle – from the links to everyday adventures. Built to be our most athletic fit to date, the Knit 3 was engineered to keep you comfortable, stable and moving.
The entirely redesigned Knit 3 offers everything you’ve come to love about our TRUE Knit family, just better. The all new Wanderlux® midsole offers more cushion than ever while the new All Day V2 rubber outsole offers extra deep grip for long term durability. Inspired by mountaineering soles, the directional grip is optimized for stability on uneven terrain on or off the course. Whether you’re lacing up for the office, taking the road less travelled, or simply finding your drive in the woods – the TRUE Knit 3 was designed to keep you adventuring, comfortably.
Meet the TRUE All Day Polo – where modern minimalism meets peak performance. Tailored for those who seek simplicity without compromising on functionality, this polo stands as a testament to refined design and superior comfort.
Over a dozen years of innovation has led us to the Lux G - the perfect blend of style, durability and performance for the course. Step comfortably through whatever you encounter on the links, then simply rinse and repeat. By utilizing the most innovative materials available, Lux G is the perfect dichotomy of a shoe that's waterproof and easy to clean while remaining breathable, lightweight and flexible. Now you can simply golf, rinse and repeat.
Crafted with a premium, four-way stretch TRUEsoft fabric, the Lux Chino is designed with ultra-soft comfort and adaptive versatility in mind. Featuring a tailored, reverse pleated leg, this trouser provides the perfect blend of class and superior comfort, making the Lux Chino your new go-to from office to course.
Meet the TRUE All Day Polo – where modern minimalism meets peak performance. Tailored for those who seek simplicity without compromising on functionality, this polo stands as a testament to refined design and superior comfort.
Our 5-Panel Corduroy Strapback hat brings a vintage aura to your on-course look. The hat features embroidered "Enjoy the Walk" script, an adjustable leather strapback, gold TRUE embellishments, and a classic rope detail across the bill.
"TRUE is committed to crafting high quality golf gear so that you can enjoy the walk - on or off the course. We’re a collective of family and friends dedicated to sharing our passion and excitement for footwear, apparel, and the game, with you."
Jason and Ryan Moore | Co-founders
Over a dozen years of innovation has led us to the LUX G. Play dirty, stay clean.
Make a statement on and off the course with our iconic Dead Golfer logo'd products.
Introducing the Heritage Collection. Everything you love about the OG Tour and the Lux Tour has just hit another level of visual richness.
Our TOUR Ambassadors are all genuine humans that also happen to be world class athletes who embody our brand and care about the future of our sport.
Snag a pair of overstock or slightly blemished footwear at a major discount
Golf shoes have always been overbuilt, uncomfortable, and difficult to walk in. We decided to change that.
