Scott B
Comfortable, lightweight, and nice looking. Love the waterproof as I play early morning rounds.
Shop TRUE LUX Hybrid
A nod to our Tacoma roots where workwear isn't just a uniform, but a testament to quality, work ethics and longevity - this structured canvas trucker snapback reminds us how far we've come in just 12 short years. Our company favourite with a new twist, say hello to our new Canvas 5-Panel Trucker Hat.
The LUX Tour is our take on the modern, performance golf shoe - built to the rigorous standards of our Tour Ambassadors. Building on the legacy of our LUX Pro, the Tour features subtle yet significant improvements in style, quality, fit, and function. Crafted with TRUE® Tour Signature Top Grain Napa Leather, the Tour includes an Achilles heel pad and a TPU heel stabilizer for an elevated, stable fit and feel. Comfortable enough for Tour players to wear in competition right out of the box, the WANDERLUX® midsole compound, upgraded insert, and tour-tested tread make this one of our most comfortable TOUR performance shoes yet. Look great, feel great, and wear what our Tour roster wears with the LUX Tour.
"TRUE is committed to crafting high quality golf gear so that you can enjoy the walk - on or off the course. We’re a collective of family and friends dedicated to sharing our passion and excitement for footwear, apparel, and the game, with you."
Jason and Ryan Moore | Co-founders
Wide, zero drop and naturally flexible - the OG3 Pro blends the signature comfort of our Original Collection with an emphasis on performance where it matters most - on the golf course.
TRUE Originals are decidely different - creating the first and only natural golf shoes that enhance your comfort and performances so you can Enjoy the Walk.
With a little help from our friends, we've put together a list of 'must-haves' for the 2024 gifting season for the golfer in your life.
Our new cushioned zero-drop shoe is here and selling fast! Limited sizes remain - secure yours now or sign up for back in stock notifications.
Over a dozen years of innovation have led us to the Lux G - the perfect blend of style, durability and performance for the course. Step comfortably through whatever you encounter on the links, then simply rinse and repeat.
The FS-Tour is the perfect marriage of ultra-premium materials, a classic silhouette, and innovative performance which results in a shoe that plays as well on the town as it does the course.
Make a statement on and off the course with our iconic Dead Golfer logo'd products.
Introducing the Heritage Collection. Everything you love about the OG Tour and the Lux Tour has just hit another level of visual richness.
Our TOUR Ambassadors are all genuine humans that also happen to be world class athletes who embody our brand and care about the future of our sport.
Snag a pair of overstock or slightly blemished footwear at a major discount
Golf shoes have always been overbuilt, uncomfortable, and difficult to walk in. We decided to change that.
